There are only two types of ticket buyers: Primary and Secondary. Primary Buyers are the folks who buy their tickets directly from the team, which means ordering from the Box Office or Ticketmaster. Unless you’re handed a pair of tickets by a season seat holder, this is the best way to get tickets. Speaking of Season Ticket Holders, if you want to take that route then start by sending a $100 deposit per seat (up to $400.00 for 4 seats) to add your name to the waiting list. This deposit doesn’t guarantee you tickets, only holds your place in line. Considering the Lakers have a 99% retention rate on season seats, we might be living in a world with flying DeLoreans and Hoverboards before you actually see those tickets.
So that leaves single game seats through Ticketmaster. Question: has anyone ever had a pleasant experience with this company? Seriously, if you have then you’re the first. Back in the day I had to campout in front of Tower Records to get tickets, at least now I can be subjected to the same level of failure in the privacy of my own bedroom (hooray technology).
My main beef with Ticketmaster if that as a buyer I feel completely helpless. Let’s start with ordering online. Since most tickets go on sale at approximately 10am, you mindlessly refresh their website so many times between 9:55am and 10:00am that you develop a serious case of carpal tunnel before the real fun even begins. Next you’re subjected to the idiotic security check that forces you to type impossible to read words like “decorous” or “jounced” to prove you’re not a robot. Then Ticketmaster starts “searching” for your tickets, whereby you are forced to watch the screen refresh itself a million times before you inevitably land on the Page of Death, which goes something like this: “Sorry, no exact matches were found, but other tickets may still be available”.
By now it’s 10:09am and all available seats for the Boston and Cleveland games are certainly gone. If you’re lucky enough to actually get a ticket, Ticketmaster has the nerve to tack on a $10.50 “convenience fee”. Thank you Ticketmaster, I remain hopeful that some wack-job will soon flood your corporate office with napalm. Where’s Tyler Durden when you need him?
Next:Who are the Secondary Buyers?