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Kobe Bryant Says Players Should ‘Not Be Forced To Drink League Sponsors’ Reviewed by Momizat on . [new_royalslider id="184"] After Game 1 of the 2014 NBA Finals where the San Antonio Spurs defeated the Miami Heat 110-95, all the talk was about the air-condit [new_royalslider id="184"] After Game 1 of the 2014 NBA Finals where the San Antonio Spurs defeated the Miami Heat 110-95, all the talk was about the air-condit Rating: 0
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Kobe Bryant Says Players Should ‘Not Be Forced To Drink League Sponsors’

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After Game 1 of the 2014 NBA Finals where the San Antonio Spurs defeated the Miami Heat 110-95, all the talk was about the air-conditioning failure and LeBron James sitting out late due to cramps.

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On Friday morning, Los Angeles Lakers star Kobe Bryant posted a photo of BODYARMOR, a sports drink company he has invested millions in after announcing his new company a couple months ago. Here is the five-time champion’s message regarding the situation via Instagram:

“Pro and college players should be allowed to CHOOSE what sports drink hydrates them the best and not be FORCED to drink LEAGUE SPONSORS. #AthletesChoice 2 much on the line for cramping #UpgradeYourSportsDrink @drinkbodyarmor #AthletesFirst”

Everyone will interpret this message differently, but for the five-time champion, it is a matter of preparation before and during games to give himself the best opportunity to perform at a high level every single night.
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About The Author

Dan Duangdao is the Editor-in-Chief of Lakers Nation. Follow him on Twitter: @DanDuangdao

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  • Tune

    Kobe with that golden plug for Body Armor. As a marketing major I can respect the hustle. I just wish they picked a different name, although I know it’s a drink, many people I’ve talked to as well as myself beforehand thought it was something like sports accessories. Especially since it’s linked to Kobe, many can easily confuse it with being some type of actual body armor like a cast or something.

    • Cory Brown

      you are a silly one

    • dmo

      exactly

    • http://rantsofascorpio.wordpress.com/ Evan

      Makes sense to me, but I can see where you’d get that idea. Armor is usually exterior, so apparel would be better suited for a name like that. However, perhaps you’re reinforcing your body from within with this stuff. Maybe that’s the message.

      • Tune

        Yeah, I get what it means obviously since I know the product. But I’ve seen many things from people I know irl to random tweets to comment sections where people had no idea the product was a drink. When I first looked into it I didn’t realize it was a drink until I saw Kobe holding it for a photoshoot.

    • Earl Boykins

      It is pretty similar to Under Armour. I actually thought Kobe’s drink was directly affiliated with under armour when I first read about it.

      • Tune

        That’s another issue I have with it, the name is too similar to Under Armour that’s already a major sports brand.

  • Body Armor Marketing Team

    Body Juice? Yoohoops? Bodyrade?

  • Mark

    He’s using it to piggy back off of Under Armor…probably used Body Armor because its meant for the body.. regardless.. its his companies way of getting mentioned since sports drinks will be the new topic of conversation until the next game

  • Mitch Wheels

    “Everyone will interpret this message differently, but for the five-time champion, it is a matter of preparation before and during games to give himself the best opportunity to perform at a high level every single night”

    It seems like it’s more to do with him just pushing a brand and that’s it. The KObe fanboying last night on twitter was the worst

  • ra

    Nooo. Don’t let the league tell you what to drink. Just drink ‘my’ drink. It’s got body building proteins, nutrients, and would have prevented LeBron’s hydration issues last night. Last nights game showed LeBron sipping Gatorade. Did it work? Nahhh. Bad publicity for Gatorade. Kobe should ask LeBron if he could use that clip in his ‘own’ commercial, for his own drink. Share some of the profits with LeBron.

    Ad for Kobe’s drink:

    “Gatorade doesn’t work. Ask LeBron, who LOST a game because of Gatorade. Try drinking something that is good for you, and hydrates much better than Gatorade ever will. It’s the sports drink of champions”

    • Laker Fan

      Lebron doesn’t drink Gatorade he drinks Powerade but its in a Gatorade cup due to league sponsorship, Gatorade even said that the guy cramping was not our client taking a jab at Powerade

  • Joshua McVey

    Obviously, sports drinks can be helpful, but in moderation. The thing the electrolytes to is allow the body to better absorb water. So the key is to drink a little of a sports drink (or anything with electrolytes, for that matter), and then drink water. It’s obviously the best fluid one can use for hydration, since that is ultimately the fluid that needs to be replaced. I personally would go with an energy drink prior to a sporting event, and stick to water throughout.

  • Khoa Tran

    it goes back to shaolin kung fu where you can harden your skin to be just that … bodyarmor

  • Khoa Tran

    love how every one thinks fluid in is fluid replaced…. like throwing mortons salt into the ocean…. eat a banana before drinking electrolytes to slow the diffusion and help retention

  • http://soundcloud.com/2ndhandhigh Lakersdodgersusc

    It would be awesome if the Miami arena turned up the AC so high that the spurs locker room was unbearably cold that those old guys cramp up and cant play. For some reason i find it hard to believe that the Spurs AC “didn’t work “….

    • Dubz

      So the Spurs would purposely mess up the A/C for their team and their fanbase? Come on bro

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