With the Oklahoma City Thunder currently sitting atop the Western Conference standings with a record of 40-11, Kevin Durant is quickly emerging as the clear favorite to win the NBA MVP award. Durant has been unstoppable this season while shouldering the load for the Thunder, while teammate Russell Westbrook is sidelined with a knee injury once again.
Not only is Durant turning a lot of heads this season with his impressive play on the floor, but he’s shaking things up by becoming a force to be reckoned with in terms of signature shoes.
Although Kobe Bryant, LeBron James and Michael Jordan are considered the undisputed leaders in the basketball shoe industry, Durant surpassed Bryant last year in terms of total sales with $175 million to Bryant’s $50 million according to SportsOneSource.com:
Despite Durant passing Bryant and James leading the pack with $300 million, Jordan still reigns supreme in total shoe sales. Jordan hit $2.25 billion in shoes sales last season.
It is unlikely that Bryant, James or Durant will ever reach that Jordan status in terms of dominating the market for basketball shoes, but Durant is starting to make his presence known and could challenge James in the years to come.
H/T to Kickologists
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